Oral-B at Mobile World Congress
Oral-B introduced its Bluetooth-connected toothbrush and app about a year ago.
Attendees of the congress could try the app on site.
Frank Kressmann from P&G’s research and development unit was in charge of development of the app and Bluetooth interface.
The new version of the app has a number of innovative features.
Dentists can recommend oral care products listed in the app.
Othodontic patients can assess their periodontal health to adjust brushing settings.
The event is attended by over 85,000 people every year.
At the iconmobile booth, visitors could see how smart mirrors can interact with Oral-B's Bluetooth toothbrush.
The mirror projects oral health care data.
Impressions from the Mobile World Congress
The 2015 annual GSMA Mobile World Congress took place from 2 to 5 March in Barcelona in Spain.
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